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Building and running a successful API Program in a high-asset travel company

Interview with Robin Meissner, pt 2 (TUI Group)

May 12, 2021

Robin Meissner is the Head of API transformation at TUI AG (Touristik Union International), the largest leisure, travel and tourism company in the world.

In episode 2 Robin Meissner (Head of API transformation) talked about TUI’s digital transformation efforts in the past 2 years from the first API they published to the future API and interface ecosystem he envisions for TUI.

Tune in and learn:

  • TUI is a “high-asset” company that grew through acquisitions and that has many local partners. What challenges did this create for TUI in its digital transformation journey?
  • Why technology is only half of a successful API program?
  • Why and how Robin’s team took an iterative, inclusive approach in their API program instead of trying to kick off with a perfect digital experience?
  • How the value of APIs is perceived by internal management, and
  • What KPIs and other factors can indicate the success of a digital transformation program and facilitate management buy-in?

The hosts are Kristof Van Tomme and Mark Winberry.

Also available on Anchor, Google, and Apple.


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