This weekend I subscribed to the RSS feed of groundswell, a blog that was started by 2 Forrester employees and that is subtitled "winning in a world transformed by social technologies". When I was checking out their posts from the last couple of weeks I stumbled upon an article about Motrin, a painkiller drug from Johnson & Johnson. Apparently one of their advertisements had succeeded in seriously upsetting the "momy blogger" community (e.g. nobody likes to be called crazy). The story spread like wildfire on Twitter, within days hundreds of people had blogged about it. A facebook group to boycott Motrin got started and within a day attracted hundreds of members (as I'm writing the group has over 1300 members). The worst was that the people at Motrin only really got onto the story when it got broken in the traditional media... Frightening right? What is your company doing to steer away from a similar PR disasters? I started using Twitter a couple of weeks ago. Do you have a twitter account?
About the Author
Kristof van Tomme
Kristof Van Tomme is an open source strategist and architect. He is the CEO and co-founder of Pronovix. He’s got a degree in bioengineering and is a regular speaker at conferences in the API, developer relations, and technical writing communities. He is the host of the Developer Success & the Business of APIs and the API Resilience podcasts.
