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Elizaveta Driukova (FINN): Technical writing as a startup inside a startup: how to drive internal developer success

API The Docs 2023 Developer Success: Looking Beyond Developer Experience Recap

This talk was presented at the API The Docs Amsterdam 2023 conference on 6-7 June. We are glad to present the video recording and the talk summary.

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Elizaveta Driukova

Senior Technical Writer at FINN


Elizaveta's presentation (video recording)

"Dedicated tech writers are essential to ensure high-quality documentation, even when developers are highly skilled in coding."


In the demo, you can hear about:

  • Rapid growth from founding to significant revenue.
  • A unique organizational design emphasizing cross-functional, mission-based teams.
  • Challenges and importance of technical writing in a startup environment.
  • The importance of early emphasis on documentation for investors and organizational transparency.
  • The role of dedicated technical writers in ensuring quality documentation.
  • The process of hiring the first technical writer.
  • The development of an internal developer portal using open-source tools and automation.
  • The challenges of obtaining feedback in a startup and how knowledge sessions helped.


  • Documentation plays a crucial role even in the early stages of a startup, aiding in transparency and investor relations.
  • Dedicated technical writers are essential to ensure high-quality documentation, even when developers are highly skilled in coding.
  • Hiring experienced technical writers or seeking outside expertise can be beneficial when starting a technical writing team.
  • Developing an internal developer portal with automation tools can streamline documentation efforts.
  • Creating content such as tech blogs can help establish the organization's reputation as tech-centric.

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