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Greg Brimble & Nevi Shah (Cloudflare): Using Interactive Documentation to Accelerate Time-to-first-dopamine

API The Docs 2023 Developer Success: Looking Beyond Developer Experience Recap

This talk was presented at the API The Docs Amsterdam 2023 conference on 6-7 June. We are glad to present the video recording and the talk summary.

Visit the talk listing page for an overview of all presentations!


Greg Brimble

Technological Engineer at Cloudflare


Nevi Shah

Product Manager at Cloudflare

Greg and Nevi's presentation (video recording)


"Meeting developers where they are"


In the demo, you can hear about:

  • Dopamine's role: a neurotransmitter linked to motivation, reward, and feelings of success.
  • Relating dopamine to developers: achieving that first moment of success when exploring new technology or tools.
  • Objective: discuss how interactive developer documentation can trigger dopamine and enhance user experiences.


  • Meeting users where they are: providing a great experience when users start exploring your product.
  • Learning tracks: offering use-case-based examples in your developer documentation to inspire users.
  • Library/package generation: facilitating integration with your API through code generation.
  • Tracking user engagement metrics: monitoring "time to first dopamine" to enhance discoverability.
  • Collaboration and exploration: encouraging developers to explore the full potential of your product with interactive, deployable documentation.
  • Interactive developer documentation can significantly improve user engagement and satisfaction.
  • "Time to first dopamine" is a crucial metric for assessing user onboarding and product adoption.
  • By integrating the above mentioned concepts into your developer portal, you can create a more immersive and successful user experience.

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