Articles

In part 1 and 2 of this series we talked about how to clearly define all aspects of your offering and write targeted sales copy. Now in the last part we want to zoom in on informing and educating your potential customers so that they can confidently decide for using your product or service.

Email sending in Drupal is actually pretty simple, however in the case of a bigger or more complex site the related default settings probably won't be enough. In this article I’ll show you how you can customize and extend the Drupal mail system to fully meet your needs.

Drupal has all the elements to build a custom content model that can mirror a DITA specialisation. The really exciting thing is that this data model can be built from the UI, without a single line of code. While there are considerable drawbacks to the usability of the resulting interface, the fact that this is a free and open source implementation means that those who have more time than money could use this implementation as a starting point to build a DITA CCMS that accommodates an arbitrary specialisation.

Moving on from [part 1](http://pronovix.com/blog/landing-page-construction-kit-part-1-prepare-a…) of this series, where we explored how to clearly define all aspects of your offering, we’ll now delve into the details of writing targeted sales copy.

In the past months we built several landing pages for different products and startups. To make this easier we created a content collection form. While the advice in that form might not be new, it helped us a lot to have it all in a concise, easy to fill out format. The form has reduced the time we need to create landing pages drastically, so we thought it would be useful to share it with the startup community through this blog post series and as a free download.

If we want to prevent a global climate disaster we have to act now! That is what Robin Chase, the cofounder and the first CEO of Zipcar, told us last year at NYCcamp. But she didn’t just give a speech about our impending doom, after pressing the urgency she went on to give a really inspiring talk about the power that we, the Drupal community have to do something about it: we have the tools and the people. Read on to learn about our initiative for an open source solution to help people and organisations better share cars.