User-focused Content Design for API Documentation
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In previous posts we have been researching how developers who use a public API move on a specific developer portal. We looked at how their background (skills, interests, approaches, previous experience with the specific portal and its API products) and tasks at hand can define at which stage of the downstream developer journey they enter first.
At APIdays Paris 2018, Ronnie Mitra gave an insightful talk on how to improve API documentation and learning experiences, for which he gathered inspiration from the Dreyfus model of skill acquisition.
In this post, we’ll dive a little deeper into the whole topic and illustrate Ronnie’s conclusions by giving an overview of content and DX elements we imagine would help developers along their learning journey.
The Dreyfus model of skill acquisition focuses on how learners evolve while widening their skill set within a specific framework: it implies linear (personal learning) development from skill set A to skill set Z. Accordingly, the order of the Dreyfus model stages does not necessarily correspond with the way we, at Pronovix, use to order the developer journey stages (for more information check the overview table below).
The model focuses on 5 types of learners (novice, advanced beginner, competent, proficient, expert). Ronnie Mitra gives tips on how we could target them, as developers that is. He also points out that although the model’s not perfect, it can help us to take the needs of API users at different learning stages into account when you plan and develop content.
Novices are at the beginning of their learning journey. The instructor (this could be a colleague or a virtual tool) makes sure that they can follow context-free rules and recipes, but also start to understand the context to be able to perform well and evolve into advanced beginners.
How can you target the novice developer?
These learners already gained some practical experience, so rules can become more complicated. Advanced beginners learn to recognize new aspects, especially after having seen a sufficient number of exercises: progression comes from practical experience, the learners recognize (also context-free) situations. Instructions and examples are still important though.
How can you target the advanced beginner developer?
Competent users are able to pick the rules and recipes that they need in a specific situation. This stage can be frustrating and exhausting, as the learners start to see the bigger picture: the number of relevant elements that they are able to recognize can become overwhelming.
How can you target the competent developer?
To reach this stage, you have to leave the safety of rules: personal and situational experience becomes more important. The user is involved and invests to gain further skills and can feel what needs to be done but not what to do to achieve this, at least not automatically or intuitively — for that they deliberate and calculate.
How can you target the proficient developer?
Expert users immediately see how to achieve goals (subtly and refined) — they are able to act by instinct and intuition.
How can you target the expert developer?
What content helps developers at a specific learning stage? What DX elements can help them do their job well? In the following table you can find possible solutions. Interested in what could come first and what second when you plan content? Read our article on the MVP for a developer portal.
USER SKILL ACQUISITION STAGE PROFILE DOWNSTREAM DEV JOURNEY STAGE FOCUS |
THINK ABOUT... (API DOCUMENTATION & DX ELEMENTS) |
---|---|
User: Novice developer Profile: “Tell me exactly what I need to do to make this work” Focus: the get started stage in the downstream developer journey |
Easy onboarding process with clear steps Step-by-step tutorials Getting started guides SDKs as onboarding tool Programming language selector |
User: Advanced beginner developer Profile: “Let me try this out…” Focus: the evaluate stage in the downstream developer journey |
Landing page scope & structure Blog articles (reading) Try-out options, demos, samples Step-by-step use cases Worked examples Conceptual documentation about API architecture (visuals) Code examples How-to guides 3-column reference page with programming language selector |
User: Competent developer |
Landing page scope & structure Blog articles (reading) Trust signals Use cases Worked examples Legal documentation (not too detailed) SDKs Glossary Concepts about API architecture (visuals) Topic guides How-to guides Code examples Contact form FAQ References |
User: Proficient developer |
Landing page scope & structure Blog articles (reading) Trust signals Use cases Worked examples Legal documentation (detailed) Glossary Concepts about API architecture SDKs Topic guides How-to guides Code examples Feedback options Contact form FAQ References Discussion forum Community page |
User: Expert developer |
Blog article writing Use case writing Legal documentation (detailed) SDK writing Guide writing Feedback options Discussion forum References (comments) Community page |
Thanks to Laura Vass for editing this article!
Kathleen is an information architect helping clients find out how to align business goals and user needs, what problem areas & opportunities could be addressed and why, to define the next phase of the developer portal. As a UX Researcher, she is strengthening her colleagues to map out user needs & requirements to back up design and strategy related decisions.
She is the head of the Service teams (UX, UI, Technical writing teams) and as such, helps to streamline initiatives and decisions, in close cooperation with the specialist colleagues.
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